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食品连锁发展的趋势和现状

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核心提示:trends and facts about food franchises食品连锁加盟发展趋势和现状there are as many varieties of food franchises as there

trends and facts about food franchises

食品连锁加盟发展趋势和现状

there are as many varieties of food franchises as there are types of foods! investments can range from the very high end of hundreds of thousands of dollars for full-service restaurants, to a moderate capital outlay for vending machines. there are franchises that specialize in sandwiches, barbeque, burgers, pizza, ethnic foods, candy, ice cream, smoothies and many other food types. food franchising is most often associated with restaurants, even though the industry also includes coffee, candy, smoothies, pretzels and other specialized commodities. the whole concept of franchising has traditionally been attributed to mcdonalds, and restaurant operations are especially adaptable to the franchise concept of consistency and uniformity.

有多少种的食品,就有多少种的食品连锁加盟!投资范围从针对全方位服务的高端餐厅的数百万美元投资到针对自动贩卖机的适度资金支出不等。目前,存在专门贩卖三明治、烧烤、汉堡包、披萨饼、民族风味料理、糖果、冰淇淋和冰沙等食品种类的连锁加盟。提到食品连锁加盟通常会令人联想到餐厅,尽管这个行业也包括咖啡、糖果、冰沙和椒盐脆饼干等其他专业商品。传统意义上,连锁加盟的整个概念源于麦当劳,而且经营餐厅尤其适合连锁加盟一致和统一的理念。

the restaurant industry has earned a reputation for high risk and high rewards. some industry analysts claim a dubious 90 percent failure in the first year. franchise restaurants based on proven systems have a higher success rate -- about 62 percent over four years – than independent operators.

餐饮行业享有高风险、高回报的声誉。一些行业分析师宣称,第一年内可能有90%都会出现亏损。按照经过验证的体制经营的连锁加盟餐厅的成功率比独立经营的成功率更高——经营超过四年的约为62%。

the national restaurant association forecasts restaurant revenues of $566 billion in 2009, at 945,000 restaurants nationwide. restaurant revenue is expected to grow 2.9% in 2009 and make up 4% of the u.s. gross domestic product.

美国国家餐饮协会预测,2009年全国94.5万家餐厅的收益达到5660亿美元。2009年餐厅收益预计上涨2.9%,占美国国内生产总值的4%。

the average full-service restaurant in 2006 grossed $867,000. the restaurant industry is the nation’s largest employer after the government. there are strong trends affecting traditional restaurant franchising businesses in this decade. with the economy slowing, and gas prices rising, people have less disposable income to spend on restaurants. construction costs are up, so new building is down. rather than building new units, many well-known franchises that previously occupied niche markets, such as taco bell and wendy’s, are expanding their offerings with “all-day” menus with breakfast, lunch and dinner specialties as well as free wi-fi and high-definition television to attract customers.

2006年,普通全方位服务餐厅的总收入为86.7万美元。餐饮行业是除政府以外全国最大的用人单位。在这十年里,传统的餐厅连锁加盟企业受到一些强劲趋势的影响。随着经济放缓,油价上涨,人们可以花费在餐厅方面的可支配收入逐步减少。由于建设成本上涨,新成立的连锁店数量也开始减少。之前占据利基市场的许多知名连锁加盟,例如塔可钟和温蒂汉堡不愿建设新店面,而是扩大其服务范围,提供包含早餐、午餐和晚餐特别推荐的“全天式”菜单,以及免费的无线上网和高清电视服务来吸引顾客。

research indicates that consumers have strong preferences about choosing where to eat -- with 62 percent saying they look for “environmentally friendly” establishments; 70 percent want offerings not easily duplicated in their home kitchens; and 83 percent express approval of healthier eating options at quick service eateries.

研究显示,消费者在选择吃饭地点方面有很强烈的个人偏好:62%的人说他们喜欢“环保型”的店面;70%的人希望餐厅的食物不仅仅是重复他们在家里厨房就能做出的菜式;83%的人赞同快餐服务餐馆应该提供更加健康的饮食选择。

the sale of organic foods generated $33 billion in revenue in 2008, and dropped off slightly in 2009 with the global recession.

2008年,有机食品的销售收益为330亿美元,而在2009年,由于全球经济衰退,所述收益略有下降。

food is a franchising force. when it's time to eat, people want a restaurant they can identify and trust. entrepreneurs know this and today food franchises of all flavors and cuisines enjoy global prominence. choosing the right food franchise involves extensive research, and so franchise direct has performed definitive analysis on the entire food franchising industry to make this decision easier for you. for our food franchise reports, we have assessed the franchise disclosure documents (fdds) of food franchises of all shapes, tastes and sizes, while carefully studying published industry sources. these reports are essential reading as you find the food franchise that is perfect for you.

食品是连锁加盟的主力。到吃饭时间时,人们想要找的是能满足他们的各种需求并且值得他们信赖的餐厅。企业家了解这一点,因而如今各种风味和烹饪法的食品连锁加盟都受到全球关注。要选择恰当的食品连锁加盟需要进行广泛调查,所以连锁加盟直击(franchise direct)已对整个食品连锁加盟行业进行确定性分析,以便让您更容易地做出决定。针对我们的食品连锁加盟报告,我们已对各种形式、口味和大小的食品连锁加盟的连锁加盟记录文件(fdd)进行评估,同时仔细研究已公布的行业来源。如果你要找寻最适合你的食品连锁加盟,则这些报告就是你的必读之选。

we have produced the following 9 exclusive food franchise reports:

我们的报告涵盖对以下9类独家食品连锁加盟所进行的调查:

full service restaurant

全方位服务餐厅

fast food

快餐

fast casual

快速休闲食品

pizza

披萨饼

coffee

咖啡

ice-cream

冰淇淋

food retail

食品零售

health food restaurant

健康食品餐厅

take-out and delivery

外卖和外送服务

combined, these reports explain food franchising in full. these studies provide a comprehensive data breakdown on each food category. you'll find industry information as well as an overview of the estimated initial investment to open each food franchise. you'll also find individual franchise profiles with in-depth, specified information on each restaurant.

这些报告综合全面地诠释了食品连锁加盟。这些研究对每种食品类别都进行了综合的数据分析。你既可以找到该行业的相关信息,也可以找到对开展每种食品连锁加盟的预计初期投资的概述。你还可以找到单独连锁加盟介绍,其中包含每家餐厅的深入和特定的信息。

food franchises are a major player in the american economy, and as such continue to be a compelling investment. the food industry serves over 135 million americans every day and generates half a trillion dollars in annual sales. the sales for the food industry outnumber the us agricultural industry, airline industry and the motion picture industry combined. the food industry, which has created 2 million jobs in the last decade, has employed over half of all americans at some stage in their lives, and now employs over 13 million americans [1].

食品连锁加盟是美国经济的主要参与者,而且一直是引人注目的投资项目。食品行业每天为1.35亿美国人提供服务,年销售额达到5000亿美元。食品行业的销售额超过了美国农业、航空业和电影业的总和。在过去十年里,食品业已经创造出200万的工作岗位,一半以上美国人在人生的某个阶段都曾从事这个行业的相关工作,如今美国受雇于此行业的人数已经超过1300万人[1]。

before deciding to invest in a food franchise, it is necessary to research the franchise and the industry carefully. these 9 reports provide a top-down examination of food franchising, from fast-food to full service and beyond. explore our reports to find out which food franchise will suit your dreams of success.

在决定投资某一项食品连锁加盟之前,必须仔细调查研究该连锁加盟以及该行业。这9份报告对食品连锁加盟进行透彻的探讨,从快餐到全方位服务等一一俱全。仔细研究我们的报告就可找到能够实现您成功梦想的相应食品连锁加盟。

[1] national restaurant association

[1] 美国国家餐饮协会

abstracts from food reports:

食品报告的摘要:

full service

全方位服务

the term “full service” can encompass anything from a family-style eatery to an elegant restaurant; from casual dining to fine dining. with over 250,000 restaurants, full service restaurant industry sales were projected to reach $182.9 billion in 2009, up 1% over 2008.

“全方位服务”一词囊括了从家庭式小饭馆到雅致餐厅、从休闲餐饮到精致餐饮的一切服务。2009年,全方位服务餐厅已经超过25万家,且全方位服务餐饮行业的销售额预计将达到1829亿美元,比2008年高出1%。

fast food

快餐

a fast food restaurant, also known as a quick-service restaurant, is an establishment where food is packaged for immediate consumption, on or off the restaurant premises. the us leads the global fast food market, accounting for over 50% of the market's overall value.

快餐店也被称为快速服务餐厅,是一种将食物打包供直接消费的机构,以餐厅经营场所为前提或脱离这一前提。美国是全球快餐市场的引领者,占市场总产值的50%以上。

fast casual restaurant

快速休闲餐厅

the fast casual restaurant sector, while being the newest and the fastest growing sector of the food industry, is a recent phenomenon. the fast casual industry caters to current consumer needs by offering a cheaper alternative to more expensive restaurants while offering customization and quality ingredients. the fast casual restaurant industry outperformed all other categories of the restaurant industry in 2009.

快速休闲餐饮部门是食品行业最新、发展最快速的部门,目前已经成为一种新的现象。快速休闲餐饮业迎合了当前消费者的需求,在提供客制化服务和品质食材的同时替代比较昂贵的餐厅,成为一种更为低廉的选择。2009年,快速休闲餐饮业的表现胜过餐饮业其他所有部门。

take-out and delivery

外卖和外送

take out and delivery sales account for approximately 6% to 12 % of total sales in restaurant franchises that primarily cater for on premises business. nine in ten family and casual-dining operators and three-quarters of fine-dining operators offer food for takeout, according to the national restaurant association

外卖和外送的销售额大约占餐饮连锁加盟总销售额的6%到12%,这一业务主要是迎合邻近企业的需要。据美国国家餐饮协会调查显示,十分之九的家庭和休闲餐饮经营者和四分之三的精致餐饮经营者都会提供外卖食物。

pizza

披萨饼

the us pizza market is a mature, developed market and highly competitive. franchised pizza chains account for around 60% of the market and 93% of americans eat at least one pizza per month. this indicates that there is still a huge demand for pizza, whether it is delivered to your home or at a restaurant.

美国披萨饼市场是一个成熟、发达而且高度竞争的市场。连锁加盟的披萨饼连锁店约占该市场的60%,而且93%的美国人每月至少要吃一次披萨饼。这表明,无论是外送到家还是在餐厅享用,披萨饼仍然有很大的需求。

coffee

咖啡

the coffee industry includes 20,000 stores with combined revenue of $11 billion. daily consumption of coffee beverages among consumers remained consistent in 2009 with 54% of the overall american adult population partaking. with more than 400 billion cups consumed per day coffee is the most popular beverage in the world.

咖啡行业有2万家店,总收益达110亿美元。2009年,消费者对咖啡饮料的日常消耗量与以往持平,美国成年人口中日常饮用咖啡的人数占54%。咖啡是世界上最受欢迎的饮料,每日的消耗量达4000亿多杯。

ice cream

冰淇淋

ice cream shops are situated in an affordable treat niche market. the main target market for ice cream is children and families. 34% of such households consume 4 or more quarts of ice cream per month which is significantly higher than the 20% of the family-units without children.

冰淇淋店处于一个请客实惠的利基市场内。冰淇淋的主要目标市场就是儿童和家庭。这类家庭中34%每月都会消耗4夸脱或者更多的冰淇淋,这个数值明显高于没有孩子的家庭的20%的比例。

food retail

食品零售

the term ‘retail-food’ encompasses many types of store outlets, including candy stores, bakery stores, sandwich stores and convenience stores. the u.s. retail specialty food industry includes approximately 20,000 businesses, accounting for revenue of $20 billion annually.

“零售食品”一词包含许多类型的商店销售点,其中有糖果店、面包店、三明治店和便利店。美国特色食品零售行业大约包含2万种业务,每年的收益达200亿美元。

health food

健康食品

 
 
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