this study is a brief review of the u.s. health food restaurant franchise industry based on data collected from franchise disclosure documents (fdds) and from published industry sources.
a health food restaurant franchise is defined as an eatery that serves healthy food and/or organic food. health food restaurants also use nutritionally beneficial ingredients and preparation techniques.
restaurant franchises across the u.s. are removing fat and calorie laden items from their menus and introducing lighter, healthier options as americans are giving a clear indication that they are more conscious of their health and the types of food that they eat. according to the national restaurant association’s 2009 trend forecast, before going to a restaurant, nearly three in 10 adults or 27% have gone online to search for nutrition information about restaurant food.