aristas, the hooters of coffee, tries reality tv
baristas coffee, a sort of hooters on caffeine, caters to those who like their coffee hot and their servers hotter -- you know, customers who enjoy cheesecake with their java. let's not be coy about it, though, because the attention-seeking seattle franchise certainly isn't.
baristas, which plans to open new shops nationwide, is developing its own reality tv series to promote its brand and holding auditions to cast what it refers to as "hot young girls as servers."
the company freely admits that it distinguishes itself from starbucks and other competitors by hiring "attractive female baristas in entertaining costumes" at its drive-through shops in its home state, where it has six locations, and in texas and florida. its website depicts women clad in fishnet stockings, bustiers and other skimpy garments, one of whom also appears to be wearing minnie mouse ears.
filming is scheduled to start this month.
"the show profiles the fierce competition between baristas for top shifts as well as the opportunities and challenges faced by the management while expanding the business," the company said in a release.
it's unclear what television network will broadcast the reality show, which is targeted to viewers younger than age 30. in a statement, ceo barry henthorn said m&m productions, known for a poker series on fox television, would produce and mark teitelman, whose credits include "hoosiers 2," would direct the show.
该节目主要针对三十岁以下的电视观众，目前尚不清楚哪个电视网络将播出真人秀。在一份声明中，首席执行官巴里·亨特霍恩(barry henthorn)说，曾经为福克斯电视台制作扑克系列节目而名声大噪的m&m制作公司将负责真人秀节目的制作，《印第安人2》导演马克·铁特尔曼(mark teitelman)将担任真人秀导演。
"the show will be a character-driven, drama-filled adventure and a true soap opera," m&m ceo mark mayer said.
in recent years, a number of reality shows have elevated the profiles of businesses, including "cake boss," "pawn stars," "ace of cakes" and "american chopper." many others, though, have been short-lived or forgettable.